Specifications include, but are not limited to: I. Advertising Strategy/Advisory Services: o In coordination with Knox County, develop project-specific multi-platform advertising strategy, along with an implementation strategy. o Provide strategic counsel regarding the utilization of marketing tactics and media mix to target specific audiences in order to maximize the impact of advertising campaigns. o Provide creative recommendations and direction to build upon and advance strategic advertising goals. II. General Creative Services: o Development of digital content and marketing & promotional materials. This may include, but is not limited to graphic design, photography and video production, slogans, website content, email content, social media content, and sponsored content opportunities. Ideally, Knox County would like to own any artwork created. III. Campaign Management: o Management of the campaign development and execution to include planning and development of creative concepts, content design and development, and implementation, as well as recommendations for boosting engagement for future advertising activity. o Evaluate campaign effectiveness and meet any applicable reporting requirements. o Respondent must be able to meet regularly with KCHD personnel to ensure appropriateness of creative concepts, strategic placement, etc. Knox County will review and approve all advertising concepts prior to implementation.
