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Marketing, Advertising & Public Relations Services


Location
South Dakota
Publication Date
12/02/2019 06:50 AM EST
Closing Date
01/15/2020 05:00 PM EST
Issuing Organization
State of South Dakota - Office of Procurement Management
Solicitation Number
Description

Specifications include, but are not limited to: 3.1.1 Advise and make recommendations to the State on matters pertaining to advertising, marketing, and public relations 3.1.2 Create a compelling advertising campaign that increases public awareness of and support for the SD State Fair 3.1.3 Work with the State in creating a new theme and logo for annual State Fair event 3.1.4 Conceive and design the State Fair’s annual printed materials, including but not limited to posters, event guide, and newspaper insert, 3.1.5 Conceive and produce text, printed, audio, video, and digital materials 3.1.6 Media buying services for the purchase of time or space in media outlets for the placement of advertising including, but not limited to, pre-buy analysis, planning, negotiating best rates and placements, tracking and post-buy analysis 3.1.7 Provide recommendations and assistance to the State in the maintenance, look, and content of the State Fair website, sdstatefair.com 3.1.8 Integrate content with search engine optimization and social media marketing ; 3.2.1 Advise and make recommendations to the State on matters pertaining to advertising, marketing, and public relations 3.2.2 Create a compelling advertising campaign that increases public awareness of and support for Wheel Jam 3.2.3 Update logo for Wheel Jam for each year 3.2.4 Conceive and design printed materials ; 3.4.1 Pre-recorded television advertising 3.4.2 Pre-recorded radio advertising 3.4.3 Print display advertising 3.4.4 Digital, banner, and other online display advertising.

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