The South Dakota Governor’s Office of Economic Development (GOED) seeks a new website design that provides a modern, engaging, and intuitive user experience. The new website should enable users to easily find relevant business information and resources for economic development in South Dakota. The selected Offeror must demonstrate expertise in: • Website development and maintenance. • Economic development marketing. • Responsive and accessible design. • Data-driven decision-making. The Offeror will collaborate with GOED to perform the following duties: • Evaluate the current website (sdgoed.com), assessing design, navigation, usability, and functionality. • Redesign the site to create a seamless and engaging user experience. • Implement industry best practices, including modern user experience/user principles, search engine optimization, and mobile responsiveness. Key Features & Functionally Branding & Messaging • Develop a website that aligns with the South Dakota brand and highlights its economic advantages. • Position South Dakota as a profitable and attractive business destination. • Focus on key industry sectors: Manufacturing, Bioscience, Value-Added Agriculture, Livestock Development, Precision Ag, and Cybersecurity. Intuitive & Responsive Design • Clean, contemporary, and user-friendly layout (inspired by sites like Tennessee Department of Economic and Community Development, Michigan Economic Development Corporation, etc.). • Fully responsive design for all devices and major browsers (Chrome, Safari, Firefox, Edge). • High-resolution media support (images, videos, and interactive content). • Optimized page speed and balanced text-to-graphics ratio. Content Management • Provide an easy-to-use content management system (CMS) for internal GOED staff. • Enable real-time content updates by GOED staff. • Support ongoing website maintenance, including updates and technology fixes. • Analytics & Reporting: • Monthly website performance reports (traffic, engagement, top-performing pages).
