Specifications include, but are not limited to: Publishing and Scheduling a) Ability to schedule and publish all content (organic and paid) all in one place. Inclusive of Facebook, Instagram, LinkedIn, Twitter. b) Ability to evolve to include other platforms as the social media landscape evolves. c) Posting schedule managed in one calendar. d) Schedule should be easily accessed on desktop and mobile. e) Ability to access the content to be scheduled via the cloud. Community Management a) A collaborative platform for the community managers to boost efficiency across channels. b) Team Roles set up to define responsibilities and assign tasks to keep track of the community. c) Ability to assign tasks to the team roles and get notifications. d) Ability to facilitate these within desktop or mobile.