Specifications include, but are not limited to: BCD Council of Governments wishes to achieve the following marketing objectives during the term of this contract: A. Promote awareness of BCDCOG and all of its services and entities within the Berkeley, Charleston, and Dorchester areas. B. Promote launching of new services and/or changes to existing services for Charleston Area Regional Transportation Authority (CARTA) and Rural Transit Management Authority (RTMA) dba TriCounty Link. C. Promote ridership for CARTA and TriCounty Link D. Promote BCDCOG and its affiliates as an efficient, effective, timely, and costconscious agency. E. Promote public support for BCDCOG, CARTA, and TriCounty Link from the community-at-large. F. Point of contact for information to assist the news media, citizens, elected officials, employees and other local, state and national agencies. Provide general business counsel related to marketing, advertising, public relations, community outreach, and communications. Assist BCDCOG to develop short- and long-term strategic marketing plans for the agency along with an overall annual marketing plan. A. Analyze present and potential markets, as assigned, for BCDCOG services. Analyze the effectiveness of messages and techniques. It is expected that the Offeror will become familiar with BCDCOG, its services, its customers and potential customers. This element will include periodic customer service surveys to determine customer satisfaction and to help identify positive requirements to the service. B. Help develop and implement advertising and communication plans for BCDCOG approval. These plans shall include recommendations related to media, creativity, budgets, and the appropriate coordination with other BCDCOG communications, promotions, and public outreach efforts. C. Assist in developing and implementing plans to launch new services. This could include helping plan, implement, and staff special events and promotions. D. Establish and maintain a system for client review and approval of all activities at appropriate stages of development