Specifications include, but are not limited to: The Contractor shall address these revenue goals included in the approved Patriots Point Strategic Plan.
The Contractor shall work as a collaborative partner in the development and implementation of comprehensive strategic marketing programs that promote, enhance, and provide a consistent image of PPDA, and that will be instrumental in generating increased revenues. Programs will be designed to increase visibility and visitation, as well as business in all PPDA revenue-producing areas (ticket sales/Group Sales, Overnight Camping, Education, and Events Rentals) thereby increasing revenues overall. The Contractor must be able to devise specific marketing strategies relevant to the Museum and its exhibit development, as well as for the other revenue-producing areas.
The Contractor will be instrumental in the development of creative that generates a new sense of excitement designed to attract large segments of the rapidly evolving tourism market, as well as the other markets relevant to Patriots Point revenue-producing areas referenced in 3.2 above. Creative will be consistent with the PPDA branding messages. The Contractor will work jointly on brand message modification if/as necessary. Creative is needed to respond to the unique needs of a variety of audiences, whose preferences will be relevant to shaping Patriots Point marketing programs now and in the future. Creative will need to be appropriate for messages developed for all revenue-producing areas listed in 3.2 above.