Specifications include, but are not limited to: The selected multimedia company must provide the following: 1. Microsites for both teaching and administrator recruitment. a. The selected bidder will build and maintain mini websites that will use print and video to engage, inform, and cultivate applicants. i. One determination of success will be the number of applicants who complete an application through the applicant tracking link included on the sites. b. The selected bidder will create content on the teacher site that will target various applicants to include college students in teacher prep programs, career changers looking to teach, teachers in local districts, teachers looking to locate to Charleston. Similar designations will be targeted for the admin site. c. The selected bidder will employ paid search ads/social media ads and retargeting ads to bring potential applicants to the microsites. d. The selected bidder will include retargeting code and tracking numbers on the microsites. 2. Video and photography for online, print, and video marketing materials. a. The selected bidder will plan, script, edit, and produce an informative video that demonstrates all the CCSD has to offer employees.