Specifications include, but are not limited to: conversational artificial intelligence tool to engage and support students via text-based messaging. The tool shall provide analytics on student needs and behaviors to inform institutional retention efforts, and provide a dashboard for individual risk analysis for students based on their responses to texts; Required software features: • A text-message based student interaction platform via Chatbot • A web-based analytics and data dashboard • Customizable communication campaigns • A user friendly interface/easy navigation • Robust student data security • Capacity for ongoing refinement of customized/targeted campaigns for specific student subgroups • Robust reporting functionality with custom and ad hoc reporting capabilities