Specifications include, but are not limited to: Fixed price bids for Agency and Freelance Services to support the efforts of the College’s Strategic Communications and Marketing (SCM) Department. Support services to include the following areas: ·Marketing Strategy ·Creative and Concept Development ·Graphic Design ·Copywriting ·Art Direction/Layout/Design ·Media Buying ·Digital Marketing Strategy and Support ·Video Production ·Photography Agency Services:·Concept development and creative work by a team, with professionals in research, design, copywriting and strategy, working together to develop the most effective, targeted message. · Evaluation of the entire marketing mix to ensure message is consistent in all media. · Development and execution of integrated campaigns across media chosen with an understanding of the College’s target markets. · Project-specific work that incorporates messaging presented in a larger integrated marketing campaign.
