Specifications include, but are not limited to: Meet with a small working group of senior college administrators to review the history of the current graphic identity, discuss the needs and desires of constituent audiences, and discuss preliminary ideas for the logo system. Conduct additional research or background analysis, if necessary, to inform the development of logo system concepts. Produce at least three (3) distinct conceptual directions for the new logo system, and present the concepts to the working group. Each design concept must: 1) be flexible enough to result in a final graphic or symbol that works in a variety of formats and lends itself to easy modification for a range of applications, including, but not limited to, banners, letterhead, print materials, stationery, and websites 2) remain effective and attractive in 1-, 2- and 4-color formats and a variety of sizes and 3) work in vertical and horizontal applications. At this point in the process, the College reserves the right, in its Page 13 of 26 sole discretion, to reject all design concepts and terminate the agreement, owing only the portion of fees leading up to and including the presentation of concepts. Work with the senior team on a plan to present the selected conceptual direction to the campus community. Develop and deliver complete logo system based on the selected concept, including files in all common formats as well as a comprehensive usage manual that should contain specific instructions on appropriate logo usage and examples of a variety of applications including, but not limited to, stationery, print materials, websites, uniforms, apparel, merchandise, banners and posters. Grant the College sole and exclusive ownership of the final logo system in perpetuity, including the right to modify logo system as the College deems appropriate.
