Specifications include, but are not limited to: Social Media Emphasis: The consultant will develop a social media strategy that increases public engagement and expands the City's social media audience/followers on platforms including, but not limited to, Facebook, Twitter, Instagram, YouTube. The strategy should include a detailed plan for content creation and publication, audience targeting, and engagement tactics. The consultant should also provide recommendations for social media monitoring and reporting. The firm may also be expected to provide full ongoing social media management services, including content creation, monitoring, and reporting. 2. Graphic Design/Image Enhancement: The consultant will develop guidelines (to include a style guide) for social media platforms, physical publications, presentation materials, and items such as table cloths for booths, etc. that ensure consistency in publication and image enhancement of the City.
