1. Consultation & Collaboration o Meet with the university’s Marketing and Communications Department, Vice President for Finance and Administration, and other relevant stakeholders to define objectives, understand the institution’s branding and functional needs, and ensure alignment with the university’s overall goals. o Review existing signage, wayfinding systems, and branding strategies to identify areas for improvement and design recommendations. o Facilitate focus groups, interviews, or surveys with key university stakeholders, including departments and end-users, to gather feedback on the signage needs and user experience. 2. Design Development o Develop conceptual designs for campus signage, including exterior wayfinding, interior wayfinding, building identification, and departmental signage. o Create standardized design guidelines for signage that ensure consistent and cohesive branding throughout campus. o Recommend additional environmental design elements that can enhance the campus experience, including but not limited to: ▪ Wall Art: Suggestions for inspirational, educational, or decorative wall art that aligns with the university’s identity and enhances the aesthetic appeal of key spaces. ▪ Sculpture Displays & Focal Pieces: Proposals for strategically placed sculptures, art installations, or other focal pieces that contribute to a sense of place and reflect the university’s values and identity. ▪ Lettering & Typography: Recommendations for custom lettering, fonts, and typographic treatments for signage, ensuring they align with the university's visual identity while being legible and accessible...
