Specifications include, but are not limited to: Development of strategic plan for organizing content around experiences that inspire, inform and drive action. This includes development of personas for target audience segments and use these personas to further define site experiences and desired content. Redesign of www.VisitRhodeIsland.com to create a delightful and uncomplicated experience that includes (but is not limited to) the following features, elements and functionality:o Intuitive and Attractive Design- Clean, contemporary design and flow- Easy and intuitive navigation that does not require multiple clicks to reach a desired page- Mobile responsive web design- Balance between simplicity and relevant information. Content Management Strategy - An open-source content management system that is instinctive, easy to use, supports the features and functionality outlined below, and can be updated easily by the internal website administrator (includes providing recommendations for non-proprietary CMS software). Social Media Strategy- Helpful, engaging and shareable content - Social sharing tools that allow visitors to post on Facebook, Instagram, Pinterest, Twitter, etc. should be incorporated across the website- Social followership tools that encourage site visitors to engage with Rhode Island tourism on Facebook, Instagram, Twitter, Pinterest and YouTube- Integration of social media feeds, (e.g., Facebook, Instagram, Twitter, YouTube and Pinterest,) within the homepage and other key pages, including hashtag strategy. Travel and Tourism Features and Functionality- Digital itinerary builder and sample itineraries, including functionality that makes it easy for users to save their trip plans and share them- Integration of existing and new third-party feeds, including but not limited to restaurants, hotels, attractions, site reviews and other listings from third-party vendors, including potential tourism regional partners.
