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Conducting Market Research on Government Bids

February 6, 2023

Conducting Market Research on Government Bids

There’s a lot that goes into bidding on government opportunities. It takes time to learn the process and become more efficient in drafting your proposals. Whether you’re new to government bidding or not, it’s always important to keep improving your proposal process and learning new information about the government agencies you may be working with. Doing market research before you dive right into bidding is a great way to improve your chances of winning the contract. By becoming more familiar with the agency you may be working with and finding out what similar bids have been awarded for, it can really help your proposal become that much stronger.

Although the bidding process can seem overwhelming at times, utilizing a government bidding solution like Bidnet Direct can help you relieve some of that stress. We find thousands of opportunities a month from various government agencies, school districts, police and fire departments, special districts, and more and notify you of the ones that match exactly with the products or services your business sells. You can also use our bidding platform to conduct your own market research by analyzing closed and awarded solicitations to get a feel for how you may want to position your next proposal.

Below we will provide you with some tips that you can use to improve your chances of being awarded your next contract.

Tip 1: Research the agency

Before you start bidding on an opportunity, it’s best to familiarize yourself with the agency you may be doing business with. Head to their website and find out what they specialize in and what they may be looking for in a supplier. On Bidnet Direct you can also find an agency’s recent bids by running a search for that agency or by looking through the list of our participating government agencies to see what open, closed, and awarded solicitations they have. Knowing about the agency before you start bidding can help you tailor your proposal to their needs and will show that you care about providing them with the best possible products or services.  

Tip 2: Research your competitors

Looking into other companies in your industry that you may be bidding against can give you an idea of what they can offer and how you may be able to provide it better. On Bidnet Direct you can get a feel for who your competitors may be by looking through closed and awarded solicitations related to what your business sells to see who bid on the opportunity and who was awarded the contract. There’s a good possibility some of the same suppliers will be bidding on other opportunities you’re interested in, so knowing their history and past trends can really give you a leg-up when it comes time to submit your own proposal.

Tip 3: Look through closed and awarded solicitations

As we mentioned earlier, looking through closed and awarded solicitations related to the products and services your business sells is one of the best ways to effectively conduct market research. Within your bidding profile on Bidnet Direct, use the advanced solicitation search features to search through closed and awarded solicitations by keywords, location, closing date, NIGP category codes, and more to find opportunities that are similar to what you’d like to bid on. From there you can look through the documents and specifications, see what companies bid on the opportunity, who was awarded the contract and for how much. This will help prepare you for future opportunities you’re interested in bidding on as you’ll already have an idea of what the agency is looking for.  

Tip 4: Confirm you have the resources

When bidding on an opportunity, you always want to make sure you can fully complete what’s being asked of you. If you don’t think you can fulfill the contract to the best of your ability, hold off and bid on something you know you can put your best foot forward on. You don’t want to fall into a situation where you can’t complete the project on time or you run out of resources, as this could be a major issue. Again, before placing your bid, read through the attached documents and specifications and make sure you can provide exactly what’s being requested to improve your chances of being considered.

Tip 5: Start bidding

Once you’ve taken all these tips into consideration, start bidding on opportunities that you feel confident you can deliver the best results on. You may not win every contract, but by getting your feet wet and doing your research you can gain more experience and improve your chances of winning greatly.

By registering as a vendor on Bidnet Direct, you will have access to thousands of opportunities from federal, state, and local government agencies across the country and will be automatically notified of the ones that match your business. Start doing your research today and put your best bids forward!

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