Specifications include, but are not limited to:The Bank of North Dakota (BND) is soliciting proposals for a vendor to use a demand-side platform, or similar digital purchasing system, to place online advertisements in the 2016 year for three Bank of North Dakota programs: DEAL Student Loans, DEAL One Loan and College Planning Center. The winning offeror(s) will create digital media ads utilizing established themes, and manage and measure the effectiveness of digital media ads. Offeror must provide statewide coverage to meet the campaign goals detailed in section 2.01. BND will place all other digital media. See the “Summary of Target Audiences, Run Dates, and Video Resources” on the next page. The offeror is not responsible for creating new video material for any campaign and will use only the video material we provide. Services requested include the following: Digital media placement using a demand-side platform or similar digital advertisement purchasing system The offeror is not responsible for developing any new concepts for creative. BND will develop this to meet the vendor’s specifications. Campaigns must include geo-targeting elements. Each offeror must also provide the name of their demand-side platform source or their technology partner for digital advertising should they make use of one. Summary of Target audiences, Run Dates and Videos
