Specifications include, but are not limited to: The Purpose of this RFP is to solicit proposals from vendors with the resources, experience, and abilities to provide an array of cost-effective communication services for the CHP Academy’s Advertising and Marketing activities, including the development of recruiting campaigns that mirror California’s geographic and demographic diversity. Services shall include the ability to issue information, influence attitudes and create awareness and interest for the CHP recruiting programs. The Proposer understands and acknowledges that this RFP is for CHP’s advertising needs for the PTS, and that CHP may contract for other advertising needs on behalf of other CHP offices and/or other projects.