Specifications include, but are not limited to: The Purpose of this RFP is to solicit proposals from vendors with the resources, experience and abilities to provide an array of cost-effective communication services for the CHP Special Projects Section’s Advertising and Marketing activities, including the development of successful SPS campaigns that reach California’s geographic and demographic diversity. Services shall include the ability to issue information, influence attitudes and create awareness and understanding of Motorcycle Safety incidents. The Proposer understands and acknowledges that this RFP is for CHP’s advertising needs for the SPS, and that CHP may contract for other advertising needs on behalf of other CHP offices and/or other projects.
