Specifications include, but are not limited to:Delaware State University has an need for Marketing, Advertising and Design Services that will add value and provide support our site in Wilmington, Delaware that we refer to as DSU at Wilmington and for our (initial) DSU Online Programs . This may include the following additional services: market research, media planning and branding. Our goal is to increase awareness and interest in enrolling in graduate programs offered by the University. Thorough knowledge of the University’s style guide and graphics manual will be expected. Through this process, the University seeks to achieve best-in-class for all classes listed in conjunction with competitive pricing/cost. Delaware State University intends to work in partnership with the vendor to improve service levels on a continuous basis, and to redefine demand, thereby eliminating unnecessary expenses. In turn, the University expects its vendors to strive to reduce their own operating costs and to offer competitive pricing with a high standard of service. It is the goal of this Request for Proposal to identify a vendor and execute a contract to implement Marketing, Advertising and Graphic Design Services as stated above for both DSU at Wilmington and for the Online Programs
