Specifications include, but are not limited to: Two different public service announcements (PSAs) promoting pediatric influenza vaccination to North Dakota parents. PSAs should be in various formats and be able to be used for television, radio and social media/online. PSAs in various formats must be made available to the NDDoH to be used at a later date. Strategic media buy to reach parents of North Dakota children. Media must occur between October 1, 2019 and April 30, 2020. The majority of media should occur between October 1, 2019 and December 31, 2019. Proposals should include social media and/or online advertising (Facebook, Snapchat, YouTube, Pandora, etc.) and may also include online newspapers. Other creative promotional media is highly encouraged. Quarterly invoices outlining costs and activities must be submitted. The contract will require a post-analysis report outlining initial proposed spots, compared to spots bought, compared to spots aired. A breakdown of actual dollars spent for production of the PSA and each schedule (television, radio, social media) broken down by week will be included in the post-analysis report.
