Specifications include, but are not limited to: development of a media campaign to increase awareness about prediabetes, increase awareness about the Centers for Disease Control and Prevention (CDC)-recognized lifestyle change program, and increase awareness about Diabetes Self-Management Education and Support (DSMES) for people with diabetes. The media campaign would include social media, such as Facebook and Twitter, and other communication networks, as deemed appropriate. In addition, public service announcements (PSAs) and videos would be used on social media to encourage people at risk for prediabetes to take the “risk test” or encourage individuals who have diabetes to see their doctor for further evaluation. The offeror should be skilled in mass communication principles and techniques with the ability to develop promotional materials to reach specific target audiences.
