Specifications include, but are not limited to: The South Dakota Diabetes Prevention and Control Program (DPCP) and Heart Disease & Stroke Prevention Program (HDSPP) are seeking proposals from qualified advertising agencies to assist the Department of Health in developing statewide health communication and marketing services to decrease the incidence of heart disease and diabetes and increase successful selfmanagement through evidence-based interventions. The successful contractor will be able to demonstrate an ability to work with staff on the current priorities from Centers for Disease Control (CDC), including the National Diabetes Prevention Program (NDPP), Diabetes Self-Management Education and Support program (DSMES), and assisting healthcare facilities to utilize their Electronic Health Record (EHR) to improve the quality of care and implementing team-based care. The contractor selected will be expected to help develop evidence-based, innovative, and creative ideas for programs in both heart disease and diabetes and will need to have the ability to reach healthcare professionals, businesses, and individuals. These efforts should build upon the strengths and strategies of the current DPCP and HDSPP brand identities. Specific components for year 1 (one) include: • Develop a 12-month comprehensive media plan in collaboration with Diabetes and Heart Disease & Stroke program staff. • Continue to develop social media strategies and messaging to promote the program’s existing Facebook page • Deliver education to providers and the public about heart disease, stroke and diabetes risk factors and prevention and self-management strategies • Format and design heart disease, stroke and diabetes educational and promotional materials/resources as needed • Assist the Cardiovascular Collaborative with implementing and promoting activities within the statewide strategic plan • Brand and creative development for Cardiac Ready Community designation • Assist the Diabetes Prevention and Control Program with implementing and promoting strategies within the upcoming South Dakota Diabetes State Plan • Develop a campaign around American Diabetes Month in November to increase awareness • Develop a campaign around American Hearth Month in February and American Stroke Month in May
