Task 1 - Marketing and Outreach: Though residents will be allowed to access programs through any allowed pathway or vendor, the Town of Acton will guide households to the selected HPC as the primary entry point for moderate income and market rate energy assessments. The selected HPC will have access to the logos and seals of the Town of Acton Sustainability Office for approved uses in order to conduct co-branded marketing and outreach efforts. All marketing pieces using the Town of Acton name, Town of Acton Sustainability Office logo or seal or referencing the affiliation must be approved by the Town of Acton and their designated representatives. Marketing efforts might include: ● Field marketing through tabling at public events or door-to-door canvassing ● Direct mail via letters or postcards to Acton residents ● Digital advertising via search engines, social media, and online advertising ● Reverse 311 messages ● Print advertising ● Radio advertising ● Public displays such as banners or billboards The Town of Acton will collaborate with the HPC on additional ideas to connect residents with energy efficiency services, such as mobilizing volunteer resources to support outreach efforts and introduce the HPC to key institutions in the city (e.g., houses of worship, neighborhood associations, community organizations), and encouraging collaboration. Through the combined impact of these marketing efforts, the campaign should exceed the program’ goals of 636 home energy assessments, 176 weatherization installation, 120 HVAC jobs, and 83 moderate-income leads. Task 2 - Customer Intake and Service Delivery: The HPC should maintain a call center capable of handling inbound calls and making outbound calls to interested residents identified by the communities’ campaign. The HPC should have customized protocols for scheduling energy assessments for all interested and qualified residents, including: ● Landlords of 1-4 unit buildings ○ With multiple properties ○ With mixed income tenants ● Renters in 1-4 unit buildings ● Non-English speaking customers in Acton ○ Mandarin ○ Spanish ● Low- and Moderate-income residents who are eligible for enhanced weatherization incentives In addition, HPC must have a streamlined process to refer unqualified residents to appropriate programs / vendors including: ● Income-eligible customers ● Customers that live in buildings or associations with more than 4 units ● Customers that had program visits within 2 years and/or have completed all eligible weatherization measures but are interested in or qualified for HVAC upgrades
