Multi-Media Campaign Development Work with steering committee of 3-5 people and subject matter experts to develop a Regional Stormwater Public Education and Outreach Campaign. At a minimum, the campaign plan will: Establish campaign goals, messaging strategies, delivery channels, and paid media buy costs that meet the milestones and final deadline of the grant. Jurisdictional areas include, however are not limited to: City of Spokane, City of Spokane Valley, Spokane County, Benton County, Asotin County, Walla Walla County, Franklin County, Whitman County, Grant County. Branding and design for Eastern Washington Stormwater Education Campaign Incorporate language access, accessibility, and environmental justice principles. With direction from the steering committee, develop a Regional Communications and Community Education campaign. At a minimum, the plan will: - Assess digital needs and plan for digital presence. (website, etc.) - Identify platforms and communication channels (e.g., digital, social media, community events, local media) - Assess and inventory partner digital channels to maximize reach, amplify messaging, and minimize maintenance needs. - Outline a process for partner coordination and material review/approval - Develop a Resource and Information Toolkit for Eastern Washington NPDES Phase II permittees. At a minimum, the toolkit will include: - Develop a residential and commercial stormwater outreach digital guide - Develop graphics, images, infographics, and materials that meet web accessibility standards - Provide language-accessible materials in English, Spanish, Arabic, Russian, and Vietnamese, with additional languages based on regional community demographics. Ensure outreach materials are translated into appropriate languages based on geographic and demographic needs.
