Proposals are not limited to, but should include the following: GENERAL INFORMATION Introduction: The City of O’Fallon, Missouri is the largest suburb in the St. Louis metro area. It was recently recognized by the U.S. News & World Report ranked O’Fallon #1 on “Best Places to Live in Missouri.” O’Fallon has a strong economy, extensive parks and recreation system, and focuses on family values and community well-being. Tourism & Festivals falls within the recreation department and helps aid in the livability of the area with a variety of community events. These events range from weekly music concerts, food truck events, fourth of July celebrations, and holiday light displays to name just a few. Project Goal: The goal of the Tourism & Festivals Department is to work with a qualified and experienced provider to provide data analytics from a reputable data source. Objective: 1. Insight on attendees originating location and traffic patterns within the event location. 2. Attendee numbers, length of stay, demographics, and interests. 3. Generate marketing and outreach effort from data information. 4. Grow and develop existing and new events based on interests. 5. The ability to benchmark competing events in surrounding communities and regions. 6. Submit grants for supportive funding based on data analytics The provider will support the team by accessing, analyzing, interpreting, and leveraging data to meet our objectives and goals. PROJECT SCOPE The proposed services within the qualified response shall include at a minimum the following: 1. Historical and current data/mobile data on visits to all O’Fallon Parks. 2. Onboarding, training, and technical support of program use. 3. Report generation based on client needs and objectives. 4. Geofencing capabilities.
