Need – FDOC is seeking proposals from companies to manage its trade representation and promotional programs in Japan. Under the guidance of FDOC staff in Florida, the selected company will be able to fully execute FDOC’s Japanese program with its own staffing resources or be able to effectively lead a team of partners in the execution of the program. This includes, but is not limited to, market research, marketing, public relations, advertising, and acting as FDOC’s representative in Japan. Proposals must be from companies that have the expertise and experience to plan, manage, execute, and measure promotional activities targeting consumers, media, and the trade (including importers, wholesalers, retailers, food manufacturers, and foodservice). Proposals must exemplify the ability to work as part of a team to expand the market for Florida Grapefruit products in Japan. Scope of Work The anticipated services would include, but not necessarily be limited to, the following activities. All documents are subject to final approval of the FDOC. The selected agency will be responsible for managing and measuring all aspects of the approved marketing and trade program in Japan. This may include, but is not limited to, the following: - Managing annual budget as allocated by FDOC - Strategic Planning - Expanding distribution and consumption of Florida Grapefruit - Development, management and measurement of day-to-day business under guidance and direction of FDOC o Marketing and public relations (consumer, trade, media) o Retail and Foodservice promotions o Advertising o Market Research o Creating and Managing FDOC web and social media assets - Managing third-party vendors as approved by FDOC - Representing the Florida Citrus industry to Japanese consumers, media, and the trade (importers, wholesalers, retailers, food manufacturers, and foodservice operators) - Meeting with Florida Citrus exporters to brief them on the FDOC programs and market as needed - Establishing and maintaining relationships with U.S. Embassy staff and personnel - Submitting monthly and end-of-season report
