The selected agency will be responsible for managing and measuring all aspects of the approved marketing and trade program in South Korea, subject to final approval of the FDOC. This may include, but is not limited to, the following: - Managing annual budget as allocated by FDOC - Strategic Planning - Expanding distribution and consumption of Florida Grapefruit, Florida Grapefruit Juice, and Florida Orange Juice - Development, management and measurement of day-to-day business under guidance and direction of FDOC o Marketing and public relations (consumer, trade, media) o Retail and Foodservice promotions o Advertising o Market Research o Creating and Managing FDOC web and social media assets - Managing third-party vendors as approved by FDOC - Representing the Florida Citrus industry to South Korean consumers, media, and the trade (importers, wholesalers, retailers, food manufacturers, and foodservice operators) - Meeting with Florida Citrus exporters to brief them on the FDOC programs and market as needed - Establishing and maintaining relationships with U.S. Embassy staff and personnel - Submitting monthly and end-of-season report - Understanding and adhering to the rules and regulations of the FDOC and the USDA-FAS Market Access Program (MAP) - Provide assistance in the development of FDOC’s Unified Export Strategy (UES) and Country Progress Report (CPR) – both of which are requirements of MAP grant recipients – as well as writing Success Stories. - Maintaining a staff that can communicate effectively in English with FDOC personnel and other FDOC contractors around the world.
