The City of Forks seeks to undertake geolocation data-based marketing analysis associated with events in the Forks, La Push and Hoh Rainforest region (West End). The purpose of the research and market analysis is to gain better insight to the travel patterns of visiting guests at West End festivals, as well as at various points in time in the past two years and the upcoming year associated with the request for Geolocation Data License/Access. The initial idea/hypothesis is that with such information there could be ways to increase event participation and visitor stays by targeting new or emerging regional markets via low-cost advertising and promotion efforts. In addition, a geolocation review of locations such as Tillicum Park could provide insight into the amount of usage of park facilities by visiting tourists. The City is seeking services in the form of a license to access, use, and reprint information obtained from a firm’s consolidating geolocation data to complete the grant requirements. With the acquired licensed access, with work being done by either the selected firm, City staff, or a combination of the two, two page reports would be developed using geolocation data for various City and West End events: Rainfest Quilt Show; Washington Coastal Clean Up; Fred Orr Baseball/Softball Tournament; West End Thunder Drag Races; Forks High School Graduation; Beaver Farmer Markets; Forks Old Fashioned 4th of July; Quileute Days; Hot August Nights; Forever Twilight in Forks; Heritage Days; etc. The reports would also provide information regarding the zip code location, or equivalent, of participants, and utilize information on travel activities to undertake a simple economic impact analysis associated with the aggregate of the participants by their region of origins (local within ten miles of event, visitors from less than 50 miles, etc.).
