The Successful Proposer shall design and implement a countywide, multilingual, and culturally responsive marketing campaign that increases awareness of employee and worker ownership models and drives participation in the EWOI’s Educational, Technical Assistance, and Financing components. Services shall include the development of a comprehensive marketing strategy; creation of multilingual, accessible content; execution of outreach, partner engagement, and promotional activities; support for EWOI events; and distribution across paid, earned, and owned media channels. The Successful Proposer shall also provide regular performance reporting and analytics, and ensure coordination with DEO, the TA Provider, the Financing Provider, and other Initiative stakeholders. Contractor will be expected to implement the requirements outlined in Exhibit A (SOW and Attachments) of Appendix A (Contract) of this RFP.
