The Contractor shall complete all work and deliverables outlined in Goal Areas 1through 5. Goal 1: Establish a coordinated engagement process to ensure youth, loss survivors, and community partners inform campaign development. Objective 1.1: By February 7, 2026, establish a Content Advisory Team composed of youth and suicide loss survivors and other subject matter experts representing high-need and high-prevalence communities. Objective 1.2: By February 28, 2026, convene at least two virtual planning meetings with the Content Advisory Team and DBH to refine campaign messaging priorities, tone, local context, and alignment with 988/MRSS. Objective 1.3: Throughout the contract period, engage at least three Alcohol Drug and Mental Health (ADAMH) Boards and/or community coalitions to gather input on local needs, and effective rollout pathways. Goal 2: Develop, test, and refine campaign messages and materials that promote youth suicide prevention, protective factors, and help-seeking behaviors. Objective 2.1: By March 20, 2026, produce at least eight (8) draft campaign assets informed by youth and loss survivor input. Objective 2.2: By April 30, 2026, test at least two innovative campaign concepts (e.g., storytelling, peer-to-peer challenges, athlete-amplified content) with youth and community partners. Objective 2.3: By May 31, 2026, finalize a minimum of fifteen (15) campaign assets based on pilot testing and stakeholder feedback. Objective 2.4: By May 31, 2026, develop a campaign customization toolkit for local partners, including guidance for adapting materials and integrating local resources and 988/MRSS information. Goal 3: Support statewide reach by preparing for implementation with local partners. Objective 3.1: By March 31, 2026, develop and submit a county and school-based outreach plan outlining dissemination strategies, youth engagement approaches, and integration with local prevention systems. Objective 3.2: Throughout the contract period, collaborate with ADAMH Boards, youth-led groups, and community coalitions to prepare campaign materials for local adaptation and dissemination. Objective 3.3: Throughout the contract period, document local adaptations and implementation insights to support statewide scaling. Goal 4: Design, develop, host, and maintain the campaign’s full digital ecosystem, including the standalone campaign website, campaign-branded social media channels, and the online hosting of all campaign materials. Objective 4.1: By May 1, 2026, develop and launch a standalone campaign website, including domain procurement, content development, site architecture, accessibility compliance, secure hosting, analytics setup, SEO, and a downloadable resource library. Objective 4.2: Establish and manage official campaign social media channels (e.g., Instagram, TikTok, YouTube), including posting, engagement moderation, and analytics reporting. Objective 4.3: Host all campaign materials, videos, graphics, print files on the Contractor-managed campaign website in accessible, web-ready and print-ready formats. Objective 4.4: By June 30, 2026, prepare and submit a full transfer package to DBH containing domain ownership documentation, hosting credentials, backend files, analytics documentation, and a website maintenance guide. Goal 5: Assess campaign effectiveness and support ongoing refinement. Objective 5.1: By May 15, 2026, develop an evaluation plan identifying outcomes, indicators, and data collection methods aligned with campaign goals. Objective 5.2: Throughout the contract period, collect analytics from the campaign website, social media channels, and community partners to assess reach, engagement, and early behavior-change indicators. Objective 5.3: By June 30, 2026, submit a final evaluation summary including quantitative metrics, qualitative insights, and recommendations for future statewide dissemination.
