The City is seeking to collaborate with an experienced and enthusiastic Consultant to establish a vision and stakeholder-informed strategies to guide development that will reinvigorate the Corridor’s economic potential. The Consultant will work with staff, community stakeholders, businesses, City Council, and other applicable boards, commissions, and committees to develop a comprehensive, robust and innovative Economic Development Strategic Plan that will: • Evaluate the Corridor’s economic potential in light of the citywide tax base to expand the economic opportunities of its businesses and residents; • Improve the economic and civic vibrancy within the Corridor; • Identify responses to market failure, responsibly develop common goods, and responsibly seek to encourage and incentivize the type of development that will support existing businesses, improve the City’s economic resiliency, and seek growth that has a holistic economic benefit; and • Recommend goals, objectives, policies, and programs that prioritize a cohesive vision and identify commercial opportunities for under-utilized and vacant commercial properties within the Corridor that aligns with the City’s Economic Development element of the General Plan.