Overview: Visit Luzerne County (VLC) is soliciting quotes for the design of the official 2026 Visitors Guide for Luzerne County. The Guide is the main fulfillment piece for inquiries about visiting Luzerne County and the main distribution piece within the County to assist visitors during their stay. The format of the Guide is a magazine-size and four-color. The Guide includes a listing of our members, display advertising, editorial features, maps and other components. Total page count is 40 pages including cover. We will be printing 100,000 copies. VLC will coordinate printing of the Guide under a separate Request for Proposal (RFP). Background: VLC is the destination marketing organization that develops and implements marketing strategies to promote Luzerne County to attract visitors. VLC designs and implements promotions to generate and increase visitor spending from new and repeat customers for leisure travelers, meetings and conventions, business travelers, sports groups, group tours and for those visiting friends and family. VLC is a government agency under the authority of the Luzerne Council. Design Expectations: VLC marketing materials have an established design that needs to be considered in the design of the Guide, using the existing colors. The colors and fonts to be utilized are: Colors: Dark Blue (CMYK) 80-60-30-20 Light Blue (CMYK) 48-10-10-0 Dark Green (CMYK) 58-04-69-0 Light Green (CMYK) 13-0-25-0 Page Size: 8.50” Wide by 11.00” High
