The selected consultant or firm will provide the following services: Strategic Communications Plan Development • Develop a communications strategy for the Mercado Construction Project. • Align messaging with MAAC’s mission, values, and broader strategic initiatives. • Share the finalized plan with the Mayor’s Office, City Councilmember, and local planning board. Media Engagement • Draft up to three press releases, including bilingual content (Spanish & English). o Potential media outlets: Hispanos Unidos, La Prensa, Univision, Voice of San Diego, San Diego Union-Tribune • Coordinate at least one TV news segment near the construction launch window (April–May). o Potential outlets: Telemundo, NBC 7 San Diego Media Relations & Pitching • Proactively pitch the Mercado project to regional and community-based media outlets. • Promote MAAC’s narrative in a positive, community-empowering light. Interview Coordination • Facilitate interviews with high-profile stakeholders. • Leverage MAAC’s previous media relationships from projects like Ventana for ease of coordination.
