. The services are, without limitation, the following: 1. Strategic Marketing and Communication Plan • Develop and execute a comprehensive marketing and communications plan for the launch and sale of the premium seating in the new West Tower Project at MPS, including strategies to manage and communicate the downstream impacts on existing premium ticket holders and Premium Seating areas. • Assist WVU in developing a pricing strategy based on comparable market pricing at comparable peer and conference institutions. • Develop a marketing and sales schedule that meets the timeline of the WVU Athletic Department and MAC to market and secure patrons for all Premium Seating. • Create a renewed interest campaign designed to reengage existing ticket holders, corporate sponsors, and prospective new buyers. • Design and work with WVU Athletics to implement digital, social media, and traditional media campaigns consistent with the University’s Trademark and Licensing brand standards and aligned with WVU Athletics’ marketing objectives. • Recommend and optimize ticket pricing, sales timelines, and promotional offers to maximize season Premium Seating sales. • Develop a communication plan that highlights the unique value proposition of the Premium Seating, such as enhanced amenities, proximity to the field, and premium hospitality experiences.
