The CONTRACTOR shall provide comprehensive branding and marketing services to establish a CTE brand identity for the STATE, with the goal of launching the brand in Fall 2026 for the 2026-2027 School Year. 3.1.1. Branding and Marketing Plan 3.1.1.1. The Branding and Marketing Plan shall include: 3.1.1.1.1. Market research to inform the branding and marketing plan; and 3.1.1.1.2. Detailed timelines and defined meeting checkpoints with the STATE, including deadlines. 3.1.1.2. Target audience: Primary: High school students Secondary: Teachers (CTE and General Education teachers) Tertiary: Parents 3.1.1.3. The Branding and Marketing Plan shall be delivered and approved by the STATE no later than April 15, 2026. 3.1.1.4. The Branding and Marketing Plan shall be approved by the STATE prior to implementation. 3.1.2. Artwork 3.1.2.1. All artwork shall utilize royalty free resources. In the event that usage rights for copyrighted, trademarked, or otherwise protected intellectual property, as well as talent fees, are required, the CONTRACTOR shall be responsible for obtaining and paying for such rights and fees. The CONTRACTOR shall secure unlimited usage rights for all such resources, at no additional cost to the STATE. 3.1.2.2. The CTE Brand Identity package shall incorporate Hawaiian culture and values in a culturally sensitive manner and shall include a style manual and a tagline positioning statement. 3.1.2.3. All artwork shall utilize the four (4)-color PMS. 3.1.2.4. All artwork shall be approved by the STATE. 3.1.2.5. The approved artwork shall be formatted in Adobe PDF files. Native files shall also be provided in Adobe InDesign, Photoshop and Illustrator Software and delivered to the STATE no later than July 29, 2026.
