Services to be provided by the awarded contractor will include but are not limited to the following: 2.1. Paid Search and Paid-per-Click (PPC) Audit and Strategy. Audit existing Google Ads search and display ad campaign content and conversion tracking configurations in Google Analytics and Google Tag Manager. Identify and resolve any discrepancies or redundancies in conversion data and develop a paid search execution and evaluation strategy, based on the market opportunities identified, advanced automated bidding rules (including AI-driven strategies, if applicable), and campaign forecasting. Approximate time to complete tasks: Four weeks after execution of an agreement. 2.2. Digital Campaign Setup. Develop new and adapt current campaign structures to optimize campaigns to generate the highest return on investment (ROI), including structuring campaigns based on keyword, competitive bid research, and PPC analysis.
