Collaborate in Development of Marketing Strategies Work with IFPP staff and delegate agencies (IFPP’s grantees) to design and prepare promotion content and items that can be shared on-line and in-person to educate the public on the reproductive health and services provided within the program. The promotion content and items are specified under Create Outreach Materials. Create Outreach Materials Develop at least two (2) outreach brochures addressing family planning services and tailored for diverse audiences at an appropriate reading level. Reproductive health content to include but not limited to contraceptive options, reproductive life planning, infertility options, safe relationships, STI prevention and treatment. Design social media content including graphics, captions, hashtags, and other creative elements for use across multiple platforms. Reproductive health information and guidance on how to secure services through the IFPP. Provide website content for the IFPP program page, inclusive of clear messaging, visuals, and easy navigation features. Create marketing tools such as QR codes, campaign-specific hashtags, and other digital elements to improve accessibility and engagement. Please refer to Social Media Strategy under Technical Specifications for more information. Support Delegates Assist delegate agencies (IFPP’s grantees) with implementing outreach strategies to ensure consistent branding and messaging across the statewide program.
