A. Project Planning and Kickoff 1. Conduct an initial kickoff meeting with OHA to confirm objectives, key research questions, timelines, and communication protocols within two (2) weeks of contract execution. 2. Develop a detailed project work plan, including methodology, sampling strategies, and data collection tools to be provided for OHA approval within one (1) month of contract execution. 3. Ensure work plan outlines methodologies for reaching underserved communities, including but not limited to rural community members, hearing or sight impaired individuals, and those with limited internet access. B. Secondary Research and Document Review 1. Review existing OHA communications materials, outreach campaigns, and public engagement reports of the past three (3) years, including social media and website analytics. 2. Compile and analyze relevant demographic and community-level data to inform sampling and analysis. C. Quantitative Data Collection 1. Design and administer a culturally grounded and Hawaiian values-aligned survey instrument to measure public awareness, perceptions, and understanding of OHA. 2. Ensure survey sampling adequately represents key populations, including residents of each island and over sampling of Native Hawaiians for a total sample of at least 1,000 individuals. D. Qualitative Data Collection 1. Conduct at least four (4) focus groups with diverse community members to capture perceptions, expectations, and communication preferences. 2. Carry out key informant interviews with partners such as community leaders, grantees, policymakers and other partners. 3. Summarize qualitative themes and insights. E. Data Analysis and Synthesis 1. Analyze quantitative and qualitative findings to assess awareness, perceptions, and knowledge of OHA. 2. Identify patterns, gaps, and opportunities in community perceptions and expectations. 3. Compare results across demographic segments and community groups, including by island...
