The University of Massachusetts System (“the University” or “UMass”) — comprising participating departments within UMass Amherst, UMass Chan Medical School, UMass Dartmouth, UMass Lowell, and the Office of the President — is soliciting proposals from qualified vendors to provide an enterprise-level social media management and listening platform. The selected platform will support centralized and campus-specific social media operations across multiple channels while enabling robust analytics, content management, and governance features to meet the diverse needs of a large public university system. The successful vendor will provide a social media platform that includes the following critical functionality: • Posting and scheduling to all major social media platforms, including image uploads, hashtags, and post previews. • Post approval workflows allowing designated approvers to approve, edit, or reject posts from desktop or mobile devices. • Robust analytics and metrics reporting, including performance data for individual channels and aggregated reports. • Ability to create sub-accounts for each campus or business unit, ensuring secure access to their own channels, content, and asset libraries without visibility into others. • Ability to manage and reply to comments and messages directly within the platform. • Separate asset libraries per business unit. • Transparent pricing for adding new business units, channels, and users over the contract term to ensure predictable and manageable costs. • Calendar views of scheduled posts. • Use of all available features to make posts accessible, including, but not limited to alt text and .srt caption files. Tiered user roles (e.g., power users, content creators). Preferred functionality includes but is not limited to: • • Link-in-bio capabilities and the ability to auto-generate Instagram link pages. • Separate billing options for each business unit. • Advanced social listening with sentiment analysis and automated alerts. • Custom shortened URLs, automatic Google UTM tagging, and optimal post time suggestions. • Single Sign-On (SSO) authentication. • Integration with third-party tools such as Canva, Microsoft Teams, Dropbox, or Canto. • Ability to duplicate past posts, share assets between libraries, post to LinkedIn Groups, and add more than 10 items in Facebook slideshows and Instagram carousels.
