Responsibilities include but are not limited to the following: 1. Goal setting, tracking and measurement a. Coordinate with IPERS staff to identify measurable and realistic media and public relations goals in at least two areas: 1. financial/investment management and 2. benefits/pension system administration. b. Create a subsequent plan(s) that includes effective and creative strategies to achieve established goals. c. Maintain a comprehensive report that itemizes pitches, coverage, reach, value, etc. IPERS will have real-time access to this report. 2. Media coordination a. Create and maintain a list of local, regional, national and international media who cover topics such as financial/investment management, and benefits/pension system administration. b. Coordinate with IPERS to create a digital media kit that supports media relations efforts. (Biographies, backgrounders, videos, etc.) c. Meet with IPERS as necessary to discuss newsworthy topics. d. Create and maintain relationships with targeted media. e. Monitor relevant media and journalists’ social media accounts to identify opportunities to build relationships and pitch stories related to the media or journalists’ interest area. f. Monthly, as determined by IPERS, pitch an established number of news stories, interview opportunities, etc. g. On monthly basis, the Vendor will collaborate with IPERS to determine the next month’s quantifiable pitching and coverage goals. h. Attend or listen to a recording of each meeting of IPERS’ Investment Board and Benefits Advisory Committee to identify newsworthy opportunities...
