Improve Customer Experience: Equip District employees, including drivers, dispatchers, and support staff, with the skills and knowledge to deliver exceptional customer service. This includes effectively communicating with external and internal customers, addressing concerns, resolving conflicts, and ensuring a friendly and welcoming environment along the entire customer journey • Increase Employee Awareness of Customer Needs: Enhance employees' understanding of the unique needs of rural transit users, including elderly passengers, individuals with disabilities, and those unfamiliar with transit services. Special focus should be placed on empathy, accessibility, communication, problem solving and cultural sensitivity. • Promote a Positive Organizational Culture: Foster a service-oriented culture within the transit district that prioritizes customer satisfaction and professional behavior. The training should support the company’s mission of improving communities’ quality of life by providing a resilient, equitable, and effective public transportation system. • Enhance Conflict Resolution and Problem-Solving Skills: Provide employees with practical tools and strategies to resolve disputes or customer complaints quickly and effectively, minimizing disruptions and maintaining a positive image of the District.