• Auburn University, on behalf of its Department of Intercollegiate Athletics, is seeking formal proposals from qualified respondents to provide isotonic beverages in defined locations to Intercollegiate Athletics. To offer best-in-class isotonic beverages to our student-athletes while maximize the institution’s financial earnings, Auburn University shall provide to the winning respondent (the “Contractor”) isotonic product sales, sideline marketing exposure, and affinity with a nationally renowned athletics program operating as a member of the Southeastern Conference. In return, the Contractor shall convey value to Auburn in various ways, such as financial remuneration, in-kind contribution, product allotment at Contractor’s most favorable wholesale pricing, equivalent pricing for additionally purchased product, equipment and development of non-sideline nutritional stations, excellent service and support, and other logistical support necessary to serve the unique needs of Auburn Athletics. Auburn University acknowledges the need for student-athletes to be supplied with the most scientifically advanced Isotonic and Sports Nutritional Beverages available, while recognizing the unique advertising value of sideline product placement. As such, Auburn has consistently protected the ability to secure best-in-class products by reserving Sideline Isotonic rights and Sports Nutritional Beverage rights (addressed in the concurrent Campus Pouring and Vending Rights RFP), granting them to a contractor independent of the University’s Pouring and Multi-Media Rights. Through this Request for Proposal, Auburn University is seeking responses for the following beverage categories and locations; responding bidders will be considered for each individual Product.
