General Planning Transit planning is at the core of the ATL’s responsibilities. In particular, the ATL Regional Transit Plan (ARTP) will identify a series of project, policy, and program recommendations. The ATL may require support in further studying, designing, and implementing those recommendations as well as other regional work activities. The ATL may also require support planning for the future of ATL Xpress, continuing to strengthen our role not only as a planning authority but also as a regional service provider. An informative, engaging, robust, and strategic communications practice is essential to the ATL’s ability to better serve current customers, attract new customers, build awareness of our services, and build trust in our stakeholders resulting in increased community and financial support. The ATL may require Consultant support to effectively convey these efforts using language that is accessible to the business community and elected officials. General Planning services may include the following: • ATL Regional Transit Plan (including developing amendment and administrative modifications for Plan revisions during off-cycle years) • Annual Transit Report o Collect system performance data, financial data, planning information, and general service information from multiple transit operators within a region o Translate data analyses and trends into compelling narratives, connect findings to the ATL’s work program and the region’s needs, and create a graphically rich final document • Regional Mode Standards • Transit Oriented Development – asset concession CRE • State-owned Asset Concession planning, including market analysis, grant application preparation and administration, and general project management • Group Transit Asset Management Plan • In-Person Employment Center studies • Corridor or small area studies, including station area planning • City or county transit master plans • Multi-county/multi-jurisdiction transit plans • Regional programmatic evaluations (ie: vanpool, microtransit, etc.) • Alternatives analysis (AA) and draft environmental impact statement (DEIS) • Support the ATL’s Local Transit Planning and Technical Assistance Program • Develop executive summaries and other materials to communicate ATL’s Planning Program and Xpress Program across various platforms and methods, and to a variety of stakeholders, including local, state, and federal elected officials, transit operators, the business community, and the public • Conduct technical analysis such as socioeconomic analyses, access and affordability analyses, costbenefit analyses, and ridership modeling • General data development and maintenance; develop dashboards
