The Offeror must demonstrate the following capabilities: A. Real-Time Data Collection & Monitoring • Continuous monitoring of major social platforms (Facebook, Instagram, X/Twitter, TikTok, YouTube, LinkedIn, Reddit) plus online news, blogs, and forums • Full firehose access preferred • Capture of public posts, comments, and associated engagement metrics • Near-instant ingestion of new mentions and trends B. Advanced Search & Filtering • Boolean logic (advanced logic preferred), keyword grouping, and exclusion filters • Segmentation by geography, language, sentiment, platform, and date range • AI-powered entity recognition for USC-related people, departments, events, and topics C. Data Capabilities & Exports • Access to real-time and historical data • Ability to download historical data via Excel and .csv files (without API) • Random sample downloads of historical data • Construction of custom datasets preferred • API access for raw data export
