The City seeks qualified Proposers to provide Marketing Advisory Services as ordered and directed by the Airport Representative. These Marketing Advisory Services will include, but may not necessarily be limited to: Strategic and Tactical Marketing Advisory services, General Marketing Advisory services, General Marketing Assistance, Presentation and/or Exhibition Support, and Administrative Support, as described more fully in paragraphs 4.A through 4.E In general, the selected Proposer, shall assist in the Airport’s efforts to further the EXPLORE. EXPERIENCE. EXPAND.® messaging, improve commercial communications and continue the on-going market outreach, business-to-business and partnership programs. A. Strategic and Tactical Marketing Advisory Services. The selected Proposer shall assist the Airport Representative in developing and implementing strategic and tactical marketing plans consistent with the Airport’s goals of improving both passenger and freight air service and enhancing Airport revenues, through related Airport improvements such as real estate development, and airfield/terminal business development. B. General Marketing Advisory Services. The selected Proposer shall be responsible for assisting the Airport on the purchase of media, advertising or other promotional items/events. Additionally, the selected Proposer will assist other parties – such as international, national, regional airline representatives, related industry representatives, and certain other agents, in marketing of certain activities. C. General Marketing Assistance. 1. The selected Proposer shall be responsible for general marketing assistance. This assistance will include, but may not necessarily be limited to developing updates and revisions to the Airport’s commercial messaging with the public and the Airport’s business-to-business messaging in various industry sectors, such as passenger and freight air service development airport real estate development and other airfield/terminal business development. 2. The selected Proposer’s assistance will also include graphic design; event planning and management; media production and placement; and the production/revision of collateral marketing materials, the Airport’s business-to-business web-based presence, and various promotional materials; as well as various other marketing functions as ordered by the Airport Representative. D. Presentation/Exhibition Support. The selected Proposer shall assist the Airport Representative in the preparation and presentation of STL’s EXPLORE. EXPERIENCE. EXPAND.® messaging to various public and commercial entities.
