The selected firms’ scope of work shall include but not be limited to the following tasks: • Public and Media Relations • Media outreach and relationship management • Press release and op-ed writing • Executive visibility and profile building • Crisis communications and reputation management • Speechwriting and copywriting • Marketing and Brand Strategy • Brand development, positioning, and messaging • Campaign planning and implementation • Cross-channel marketing strategy and execution • Digital and Social Media Strategy • Platform-specific strategy development • Channel growth and audience engagement • Integration with web, newsletter, and content marketing efforts • Content Creation and Social Media Management • Evergreen content development • Real-time event coverage and posting • Social media scheduling and monitoring...
