2.1.1 Identifying Mississippi as a choice location for tourism and recreation in order to increase visitation. Visit Mississippi Program Areas and Core Areas of Focus: Consumer (Arts & Culture, Culinary, History, Music, Sports & Outdoor Adventure), Trade (Group Travel, Meeting and Convention), International, Film, and other ongoing initiatives and possible niche marketing as opportunities emerge. 2.1.2 Implementing and developing annual multidisciplinary strategic marketing and communications plan which includes traditional communications and advertising, digital and social marketing, publication development, cooperative promotions, consumer fulfillment, public relations, international marketing, tourism product development, offering capabilities and expertise in every communication discipline. 2.1.3 Print, broadcast, and digital platforms, including website development, video work for key branding and special projects, translation need for foreign languages, marketing brochures for current and new initiatives, booklets and reports, trade show display design and assistance, promotional and advertising collateral materials, collateral and displays for activations, other emerging needs or opportunities which arise from marketdriven factors. 2.1.4 Advertising support for additional initiatives which may arise during the term(s) of the Contract. MDA – Visit Mississippi is the State of Mississippi tourism agency thus advertising agency support to proactively pursue emerging opportunities is required. The overall scope of work can also change depending upon market shifts with State, product or industry needs which may occur during the terms of the Contract. MDA – Visit Mississippi requires the proposer(s) to be responsive and adaptable in increasing visitation and in addressing shifts in market conditions. 2.1.5 Additional marketing services which may include the preparation of collateral materials, services for the planning of merchandising programs, direct response advertising services, sales promotion, and research services.
