Digital marketing is used to increase general awareness about the Festival. We are targeting new audiences, ages 16 – 75. The Festival will produce the digital collateral that will be used in digital marketing. Festival staff will consult with the chosen provider to confirm sizes and formats of collateral needed. Dates: May 1 – June 9, could be split into different campaigns (presale – May 1 – June 6, general May 11 – June 11, happening now) Methods/Platforms: - Google Display Network - YouTube Ads - CTV/OTT streaming commercials - Spotify or audio streaming platforms - Social Media networks - Possibly more in consultation with provider Ad size/format: - 120x600 - 160x600 - 300x600 - 300x250 - 300x50 - 320x50 - 728x90 - 30-second video (horizontal and vertical) - 5-second video (horizontal and vertical) - Possibly more in consultation with provider
