Discovery & Research • Conduct stakeholder interviews (elected officials, staff, non-profit leaders, businesses, neighborhood/community liaisons, and a diverse group of residents). • Conduct a minimum of four in-person community input sessions at four different accessible locations, reaching a diverse group of residents and stakeholders, including online and in-person surveys that yield significant results. • Audit existing brand assets (icons, marketing materials, signage, website, social media). • Develop a research summary outlining brand challenges and opportunities. Brand Strategy Development • Define brand positioning, values, and messaging framework. • Create brand pillars and key narratives that highlight Pendleton’s unique identity. • Develop a tagline and messaging guide to unify communications. • Present strategy concepts for review and feedback. Creative Development • Enhance visual identity concepts: o Brand icon concepts o Guidelines for appropriate usage to include town seal and brand icons. (3–5 initial directions, refined to final design)
