The successful bidder will be responsible for a range of communications and public affairs activities, working directly with the PAO to ensure messaging consistency and alignment with HTA’s core values and goals. The services required include, but are not limited to, the following: 2.2.1 STRATEGIC COMMUNICATIONS PLANNING i. Assist the PAO to create, maintain, and update an annual communications plan. ii. Provide strategic recommendations to enhance the effectiveness of HTA’s communications, public affairs, and media relations efforts. 2.2.2 MEDIA RELATIONS & PUBLIC OUTREACH i. Develop, manage, and implement a proactive media relations strategy to engage local, national, and international media to achieve communications objectives. ii. Draft, edit, and distribute media releases, advisories, statements, quotes, announcements, fact sheets, and media kits. iii. Coordinate and pitch stories, arrange interviews, and respond to media inquiries in a timely manner. iv. Organize and support HTA press conferences and media briefings. v. Develop opinion editorials. vi. Assist the PAO in scheduling leaders and spokespeople to speak to the media (interviews, appearances, etc.). 2.2.3 STAKEHOLDER & GOVERNMENT RELATIONS i. Provide outreach support to lawmakers and other stakeholders, including talking points, letters, speeches, and presentations. ii. Assist in developing and distributing regular communications from HTA leadership to industry stakeholders, including the monthly HTA e-Bulletin and e-newsletters. iii. Assist the PAO to develop communications in support of public-facing events, including HTA-sponsored conferences and briefings, community outreach, and meetings that support HTA’s planning and destination management efforts...
