The successful Respondent will be expected to complete a scope of work that will include, but not be limited to the following: a. Campaign Strategy and Development • Develop targeted marketing campaigns that reflect Ridgway’s cultural, artistic, recreational, and historic assets. • Collaborate with Town staff, creative professionals, and community stakeholders to ensure campaign alignment with local identity and community input. • Integrate a “Do Ridgway Right” campaign that promotes responsible tourism and community values in alignment with the Colorado Tourism Office’s “Do Colorado Right” campaign. • Identify and build strategic partnerships with local and regional tourism stakeholders. b. Content Coordination • Work with content creators (writers, photographers, designers, videographers), locally based when practical, to produce: i. High-quality images and short-form vi i. High-quality images and short-form video ii. Social media content and itineraries iii. Posters, flyers, and print assets iv. Visitor information content for self-service kiosks, including maps, event listings, and values-based messaging • Support coordination of content across platforms, including the destination website, Localist calendar, digital kiosks, and print materials, to ensure brand alignment and consistency. • Subcontract with local creatives under this contract, with approval from the Town.
